The primary questions that emerge from the development of Chrome OS include:
These are driven by the Google Business Model: Revenue = Amount of Time on the Web. It is easy to understand in this framework what Google sees in creating an OS based entirely off the browser/runtime (after all, Chrome itself is more than a traditional browser; more on that here). The more time we spend browsing the web, the more money Google makes. It’s that simple. Thus, Google’s primary goal is to get us on the web more - which is what Chrome OS does: its interface is 100% web, thus you are always browsing if you’re using Chrome OS. Every app is a web app. Plus, Chrome OS loads in seconds, getting you on the web faster.
In order for Google to accomplish its goal of getting users onto the web more, it had to eliminate time sinks and anything that distracts someone from surfing the web on the computer.
Google is looking to launch on netbooks next year, yet hopes to have a strong presence on notebooks and desktops everywhere within the next five to seven years, along with that the influence of Chrome OS is powerful enough to push all future operating systems to be more web-centric.
Microsoft is greatest obstacle standing in the way of a web-centric computing experience. The two have been locked in battle for years, but Google is now reaching into territory that the technology behemoth has dominated for decades.
Here’s the rub: Microsoft is well aware of the Google business model, and how Chrome OS and its price point (free) aren’t in its best interests. Thus, Microsoft won’t play to Google’s game, leaving Google with the option to hollow out, or fundamentally alter, Windows. This would be equivalent to eviscerating Microsoft, and leaving it to wither away into oblivion. Thus, Google is setting the stage for is biggest battle with Microsoft yet. The result of its Chrome OS bet will directly affect the fate of computing, the operating system, and the web.
Google’s intent is nothing short of a paradigm shift, one where the web is synonymous with the computer. It’s a process that will take years, yet Google is patient and cant wait for the Internet to become more accessible (and for WiMAX to provide access in almost any location). The Chrome browser/runtime had been a significant push for a web-centric world - taking the browser beyond the sandbox, HTML and the dot.com world - yet Chrome OS is far more ambitious.
Google cares more about the browser/runtime becoming the OS, than about Chrome OS being the choice of the devices of the world. When companies and people adopt its standards, Google wins. It’s the same philosophy behind Google Wave: provide a free, open-source software and focus on changing how we think of communication. In the case of Chrome OS, the focus is on changing what we expect when we start up a computer.
These are early days, and we will have to wait to see if Google will succeed in its ambitious plan. However, it has a track record that cannot be ignored, and Google has already been instrumental towards society’s embrace of the web. Prepare for the next era of the web, sparked by the fundamental philsophies behind Google Chrome OS.






